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Essential Guidelines For Preventing Traffic Fraud On Your Online Store
Whereas you may reap a lot of benefits from automated traffic gaining you also risk opening doors to fraud. This happens when your ads are viewed by robotic applications instead of real people. In the long run you have results that have been skewed heavily by the views and clicks without much coming to your company in terms of revenue.
If you are looking to ensuring that your ecommerce site is safe from traffic fraud you must ensure that you are using the services of internal and external partners whose integrity you can vouch for. You must make the confirmation that you are going for the service provider that will offer you guarantee of operations that are free of fraud, the programmatic platform that they have in place and where they are situated.
It is highly recommended to think about having your own tracking tools with a view of ensuring that your online store is safe from traffic frauds. Why you should regard this as essential stems from the fact you will have the chance to make a comparison of the outcomes generated by the traffic service provider and your own. Even though there might be a small variance on both results, the ones generated by the platform must be lower that your own.
It is highly advisable to resort to the approach of marking every click for the purpose of making sure that your ecommerce site is not exposed to traffic fraud. As long as you are using credible platforms, you will get access to special identifiers each time a click is made. The aspects that are used in this scenario are the unique identifiers, IP and timing. A red flag is raised if there too many clicks emanating from a single IP address.
It is advisable to make a request to the traffic service provider to only put your ads on particular websites for the purpose of seeing to it that your online store is safe from traffic fraud. that you deem to be suspicious or the ones that you are not conversant with.
Another effective method that you can turn to as a way of ensuring the your ecommerce site is safe from the traffic fraud is undertaking close tracking on the campaigns taking place there. This is crucial as you will have the ability to detect the bot activities and determine the appropriate time to block. This is explained by the fact that the prevalence of fraud of ads on the mobile infrastructure is high due to the attribution manipulation.